Date updated: March 2026
We are Mustard Models Limited ("we" or "us"), a company registered in England and Wales. Our company registration number is 05949766 and our registered office is at 58b High Street, Stony Stratford, Milton Keynes, England, MK11 1AQ. Our registered VAT number is 794314216.
We are committed to protecting your personal data. This privacy policy gives you detailed information on when and why we collect your personal data, how we use it and how we keep it secure. Please read this policy carefully alongside any applicable Terms & Conditions to understand our views and practices regarding your personal data and how we will treat it.
More information can be provided on request. Key terms used in this privacy policy are defined in the Appendix at the end of this page.
For the purpose of the applicable Data Protection Legislation, we are the data controller of any personal data we process. As a data controller, we are responsible for ensuring our systems, processes, suppliers and People comply with Data Protection Legislation in relation to the personal data we handle.
We require our People to comply with this privacy policy and our Data Protection Policy when dealing with personal data.
We take Personal Data Breaches very seriously, and are required to notify the Information Commissioner's Office in the event of such a breach.
When using, collecting and disclosing personal data, we follow the key data protection principles.
We have policies, procedures and records to demonstrate compliance with the principles, as further detailed in our Data Protection Policy.
Generally, we collect your personal data when you interact with us (for example, when entering into a relationship with us as Talent, a Client or one of our People). However, from time to time we also need to collect personal data from other third parties in connection with our relationship with you. We also look at how our users access and use our Website, so we can offer the best possible experience. The following summarises how we collect, use and disclose your personal data:
Information such as:
We may also process sensitive personal data such as health details, medical details, your gender and racial origin.
Your personal data will be collected from various sources including:
Your personal data will be used for the following purposes:
Photographs and images of you, and your name, employment history, education, and reviews and feedback relating to your ability as Talent, may be used in our marketing and promotional material including our Website and pitches to Clients.
Your personal data may be transferred to:
We shall only transfer personal data to third parties which is limited to the relevant purpose and is adequately protected.
Talent personal data shall be kept for 10 years and we shall not keep your personal data for longer than is necessary. We will ensure we keep all personal data up to date and shall immediately and permanently delete any personal data which is not necessary for the purpose.
Information such as your:
Your personal data collected for relationship management and file opening is collected from you directly and further information (e.g. to verify your identity) may be collected from third parties, such as publicly available sources. When you contact us via email or telephone, we may collect any personal data you provide to us. All additional personal data is collected when supplied to us, or created by us in connection with a particular matter on which we are engaged.
Your personal data collected for relationship management and file opening is used for providing services, administration, commercial purposes (e.g. creditworthiness) and as required by law (e.g. anti money laundering). All other personal data will be used for the purposes of providing services and to comply with our statutory/regulatory obligations.
Your personal data may be disclosed to:
We shall only transfer personal data to third parties which is limited to the relevant purpose and is adequately protected.
Client personal data shall be kept for 8 years and we shall not keep your personal data for longer than is necessary. We will ensure we keep all personal data up to date and shall immediately and permanently delete any personal data which is not necessary for the purpose.
Information such as your name and business information (email address, job title, who you work for). Additional information may be processed where it is provided by you, for example in correspondence, in connection with any Talent, or in letting us know your interests and how/when you wish to be contacted by us.
Your personal data is collected when you register or 'opt in' to receive:
You can contact us at any time to amend your preferences or opt out of communications from us. You will also be sent the option to opt out of future communications in every communication you receive from us.
Where you have given us your clear, unambiguous consent to do so, your personal data will be used to:
Your personal data may be transferred to our third party service providers who support the operation of our business. Where you have given us your clear, unambiguous consent to do so, we may pass your personal data to selected third parties to provide you with information about services we feel may interest you. We shall only transfer personal data to third parties which is limited to the relevant purpose and is adequately protected.
Subscriber personal data shall be kept for 6 years and we shall not keep your personal data for longer than is necessary. We will ensure we keep all personal data up to date and shall immediately and permanently delete any personal data which is not necessary for the purpose.
Information such as:
Your personal data is collected when you:
Your personal information is used to:
Your personal data may be transferred to our third party service providers who support the operation of our business. Where you have given us your clear, unambiguous consent to do so, we may pass your personal data to selected third parties to provide you with information about services we feel may interest you. We shall only transfer personal data to third parties which is limited to the relevant purpose and is adequately protected.
Our Website users' personal data shall be kept for 1 year and we shall not keep your personal data for longer than is necessary. We will ensure we keep all personal data up to date and shall immediately and permanently delete any personal data which is not necessary for the purpose.
Personal data such as:
We may also process sensitive personal data such as health details, racial origin, religious beliefs and information about offences/alleged offences.
Your personal data will be collected from various sources including:
Your personal data will be used for the following purposes:
Photographs and images of you, your name, and information about your education and employment may be used in our marketing and promotional material including our Website and pitches to Clients.
Your personal data may be transferred to:
We shall only transfer personal data to third parties which has been limited to the relevant purpose.
Our People's personal data shall be kept for 6 years and we shall not keep your personal data for longer than is necessary. We will ensure we keep all personal data up to date and shall immediately and permanently delete any personal data which is not necessary for the purpose.
Personal data may be transferred to one of our Affiliate Talent Agencies for the purposes of fulfilling our obligations to our Talent and Clients. We also use a number of suppliers in connection with the operation of our business and they may have access to the personal data we process. For example, an IT supplier may see our personal data when providing software support, or a company which we use for a marketing campaign may process contacts' personal data for us. When contracting with suppliers and/or transferring personal data to a different jurisdiction, we take appropriate steps to ensure that there is adequate protection in place and that the principles are adhered to.
Personal data must be processed in line with an individual's rights, including the right to:
Should you wish to make a request in line with your rights as an individual, please forward it to us using the contact details provided at the end of this privacy policy.
Our People must notify or inform the company immediately if they receive a request in relation to personal data which the firm processes.
The Data Protection Legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Legislation (as applicable).
Information security is a key element of data protection. We take appropriate measures to secure personal data and protect it from loss or unauthorised disclosure or damage. Our policy and approach to information security is contained within our Data Protection Policy.
Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
Any changes we may make to this privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our team by email at agency@bigmustard.co.uk
You should direct all complaints relating to how the firm has processed your personal data to agency@bigmustard.co.uk
Our Team must inform the company immediately if they receive a complaint relating to how we have processed personal data so our complaints procedure can be followed.
model and/or talent agencies in jurisdictions outside of the UK who have either:
any person, business or other organisation who engages, or is looking to engage, the services of our Talent.
a person/organisation who determines the purpose for which, and the manner in which, any personal data is processed.
our internal data protection policy which sets out how we keep personal data secure, including technical measures (e.g. encryption of personal data, restricted access to personal data, monitoring and testing systems for unauthorised access, backups of personal data), roles and responsibilities of individuals and the scope of protection.
all people providing services to or working for us, including but not limited to our employees, directors, members, and contractors.
information (including opinions) which relates to an individual and from which he or she can be identified either directly or indirectly through other data which we have or are likely to have in our possession. These individuals are sometimes referred to as data subjects.
a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed by an organisation electronically. A personal data breach may mean someone outside the organisation gets unauthorised access to personal data, but a breach can occur if there is unauthorised access within the organisation or if an employee accidentally alters or deletes personal data.
the core data protection principles underlying the Data Protection Legislation, which specify personal data should be: processed lawfully, fairly and in a transparent manner; collected for specified, explicit and legitimate purposes; adequate, relevant and limited to what is necessary; accurate and, where necessary, kept up to date; kept for no longer than is necessary; processed in a manner that ensures appropriate security, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures. Additionally, organisations must adhere to the principle of accountability.
the 'processing' of personal data captures a wide range of activities, and includes obtaining, recording and holding personal data and performing any operation on the personal data (including erasure/destruction).
any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
the purposes identified in the "Purpose" rows of section 3 of this privacy policy (How we collect, use and disclose your personal data), as applicable.
models and/or other talent who have engaged, or are looking to engage, our modelling and/or talent agency services and are, or are considering being, represented by us.
the Terms and Conditions for Booking Talent, the Mother Agency Talent Representation Agreement and the Website Terms of Use.
a person, organisation or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.